When does an idea become a passion? For me, it's when it keeps you up at night, insinuates itself into every waking moment, has you constantly incorporating new information and making an ever expanding number of links to other possiblilies....
So, here I am, I've created a company to tackle climate change by killing CO2. But that's not enough, to have a novel method is it?
No, we need an identity, we need an industry and Carbon Capture & Storage just sounds, boring. No, when I was a Kid I wanted to be an Astronaut.
So now I'll become the world's first Aerominer! Areomining sounds cool, doesn't it?
Now, time to start knocking down the to-do list from the infinite to something more manageable.
Wish me luck!